Book launch marketing planning

The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Sep 18, 2018 even if that means launching it at christmas time. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Apr 02, 2020 whether you have 1 book or 20, find out the exact launch, tactics, and blueprints the top 1% of authors use to generate reliable royalties, market your book effectively with less effort, and beat the amazon algorithm to increase your book s visibility. He explains how to manage ongoing sales after a book launch. Build your own plan and download a customizable checklist. Publishers ask authors to utilize all their contacts with a tool called. Before you host your book launch party, read these 10 tips. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Oct 19, 2018 hosting your book launch party is arguably the best part of publishing a book. Authors dont like book marketing because they think it means telling strangers about your book. May 05, 2017 if done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. I tend to go overboard with my courses and tutorials, and am trying to simplify.

Guest column march 2, 2016 although todays virtual world allows authors to connect with their audience without ever leaving their house, virtual communication cannot replace the physical experience of sharing your book and knowledge with a room full of real people at a book signing. A launch will build your author business by increasing your email subscribers and social media followers. Work backwards from your party date and plan to have the physical books on hand at least a week beforehand, just to be safe. Later in this article, you can read the viewpoint of a traditionally published author. It will also expand your reach, your network, and may even present possible partnership opportunities with. Keep the most important information clearly visible, and dont overcrowd it with useless content. How to create a written book launch plan author media. Creating buzz three to six months before book release. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. So this is like one of those little bits of cheese they give.

You finally get to share the work youve been toiling over for years and bask in the glory of your friends and family. If youre planning to print and distribute the books yourself, allow several months longer. So, heres our stepbystep guide on how to launch your book online using social media. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. Do you have a marketing game plan for your book launch. Finally, when the dust settles, youre rewarded with a handful of daily sales. The stepbystep guide to a bestselling launch kindle edition by grahl, tim. This timing is for a shortlead campaign such as pod with createspace and ingram spark.

Plus, youve worked super hard to get this book out into the world you deserve to celebrate. Includes tips on building mailing lists, running promotions and advertising. A simple 10step book launch plan you can easily use to outrank. Heres where the selfpublishing world gets a bit trickier. Here are nine handy tips for planning a successful book launch. You dedicate a few weekseven monthsto writing the book. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. Decide whether your book launch is inviteonly or open to the public. Promoting your book takes careful planning so you get the most out of your. It is an excellent complement to my own piece on this topic, book marketing 101. A book launch is an important piece of your overall book marketing strategy, but can often be overlooked.

A book launch plan for firsttime authors without an online. Aug 01, 20 this complete author business planning system is designed to specifically address the needs of writers working to build their platforms and author businesses everything from tracking daily word counts and book sales, to strategic marketing, launch planning, and developing your author brand. Whats the most critical element of a successful book launch. How to write a book marketing plan in easy steps 1. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. The goal is to build your website around you, the author, instead of around any one book or series. Let local media know about your book launch party and invite them to come. Many authors struggle to find ways to promote and market their work, but your book itself is your marketing tool. Well, were here to tell you that it is possible and that putting on a great book launch is an excellent way to drum up interest and sales for your book. To keep things simple, im giving you an example of a book launch that covers 12 days. An outstanding book launch party can attract publicity, engage readers and drive sales. After years of helping authors build their platforms, and then use those platforms to launch top. At any given time, there seem to be 1,000 different ways to market your book.

Book marketing plan the definitive checklist book launch. This is how to create a prelaunch strategy for your book medium. There are definitely successful book covers that follow a different pattern, but you probably dont want to take a big risk if you want to set yourself up for a successful book launch. Writing a book is a good start, but its not enough.

However, for this post, i will look at how to include a free promo as well. In honor of registration for the book launch blueprint being open, we are going to talk about book launches. This is a book marketing plan outline that you can use. Most authors start marketing after the book is done big mistake. The books launch is really important to give it sales momentum.

Book launch marketing plan watersprings media house, llc. Download it once and read it on your kindle device, pc, phones or tablets. Planning your book launch around a seasonal event, calendar event, or news item can be crucial to its success even if you published a fiction book. Before your book launch, you need a book marketing plan. Use features like bookmarks, note taking and highlighting while reading book launch blueprint. Initiate prelaunch sales strategy apply for contests and awards some require prepublication applications note. There is no magic formula for any product launch but there are some simple steps which can remove some of the agony of launching without a template. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. There are certain things to consider in planning your book launch, and spending time on these things will only help you in your quest for literary world dominance.

Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. The book launch toolkit is more than a book about how to launch your book, it is a guide that walks you through each step and combines with powerful worksheets to become your book launch master plan. Yes, theres nothing worse than planning a party, then realizing you cant get printed books in time. Without a master plan for your book launch, you will be frantic and in a tailspin on the day of your launch. Whether you are a traditionally published author, hybrid author or independently selfpublishing, you will need to market your book and online is the place to do it. Especially if youre doing your own marketing and publicity. How to confidently plan and execute a successful book launch. After all, a lot of books take years to write and months to edit, design, lay out, proofread, and set up for publication. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Your fillintheblanks book marketing plan template is on the next page. This is similar to the launch that i did for my book relaunch your life, except that i didnt run a free promo. Ill cover holiday book marketing in the next section. This will be your home base for your entire writing career. My book launch journalthe good, the bad and the ugly from the launch of my first book, your first copies.

Its not only hard to know what you should be doing. Nov 12, 20 todays guest post is excerpted from what to do before your book launch by m. When your book is finally published, its the end of a long, sometimes arduous journey. This post also comes with a free downloadable checklist to help you promote your book. Adding stories in the book that give nods to your influencers support your relationships and offer regular resources to channel your success longterm. Nov 16, 2015 12 books that will make you better at product marketing. This is why you want to write the book while you start marketing and preparing for the launch. Kate tilton, founder of kate tiltons author services, llc. Becoming a book launch gladiator requires careful planning, and this book will be your guide to meet that end. Study it, work with it, and go out there and launch your book. Read for tips on how to create a successful book launch on amazon.

Mar 21, 2015 a great book launch requires planning. Its also hard to keep up with all the options that are available. Book launch tools, resources and content to help authors. A simple 10step book launch plan you can easily use to outrank bestselling authors. But a book launch party can be a great way to give your marketing a push, too. Mar 02, 2016 10 tips for a successful book launch by. Mar 30, 2016 not every author will create every kind of event, but most will, at a minimum, have a book launch. After you type the final sentences of your masterpiece, your task is not yet complete. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors.

Here are five book campaign ideas you can use to help you get ready for your book launch. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Book marketing plan template nonfiction writers conference. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. How to create a book marketing and publicity campaign. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. Marketing starts before youve even put a word on the page.